Your guide to sourcing, testing and promoting high quality CBD.
CBD products are everywhere! Some estimate there were roughly 3,500 US-based CBD companies in 2020—and it’s safe to assume the number has steadily increased.
In the great big sea of CBD, there are inevitably many poor quality options. If you’re interested in starting a business selling CBD products, it’s important to take all the right steps to ensure you’re offering the best of the best. This guide covers the types of products you can sell, along with sourcing, testing for quality and safety, and advertising compliance.
Determining which CBD products to sell
The Farm Bill of 2018 federally legalized cannabis with no more than 0.3% THC, allowing businesses to set up shop and sell hemp-derived CBD products. When considering what you’d like to offer future customers, think of your goals, demographic, and research what’s in demand. For example, if you wish to cater to a wider audience and promote total body wellness, you may want to provide a wide range of products, like pre-rolls, oils, edibles and topicals. Or, you can go niche and target specific needs, like CBD skin care.
But before you forge ahead with your plans, always double check your state’s cannabis regulations! Selling CBD may be legal, but there are a few caveats. For instance, South Carolina banned CBD as an ingredient in human and animal food products.
Ethically sourcing and testing CBD
Now more than ever, consumers are conscious of how they nourish themselves. Many turn to CBD for its potential to mitigate pain, inflammation and anxiety, so ethically sourcing the highest quality hemp is critical.
At oHHo, we source sustainably grown CBD from small farms that solely focus on regenerative practices. Unlike “big agriculture”, each plant is grown with TLC and nurtured by hand. To add, third-party lab testing is vital! Obtaining a certificate of analysis gives your community full product transparency with a breakdown of cannabinoid content, potency, purity, terpenes, and possible contaminants. See oHHo’s complete series of tests here.
CBD advertising compliance
The FDA, which is responsible for regulating cannabis, doesn’t mess around when it comes to advertising. Promoting CBD as a dietary supplement, or making any medical claims, is strictly forbidden. From warning letters, to fines and seizures, the consequences can be harsh.
So, how do you share your awesome CBD products within these limitations? Here are some handy tips:
- Create product labels that don’t purport any benefits. Stick to the rules.
- Post educational, SEO-friendly content on your website to become a trusted authority on CBD, and improve your searchability.
- Community building. Word of mouth is always an effective way of spreading brand and product awareness.
- Pop-up events in and around your community. Let people experience your products IRL!
The moral of the story
Reliable CBD businesses will always go the extra mile to deliver wholesome products that help their communities live life well. This entails thoughtful product selection, ethical sourcing, third-party lab testing, compliance, and oh so much more.
To gain deeper insight into starting a CBD business, catch our informative posts here. (LINK TO SOCIAL SELLING POSTS PAGE)