Inflammation is part of the body's defense mechanism that occurs when the immune system recognizes and removes harmful and foreign stimuli and begins the healing process. Acute inflammation occurs following an injury, infection, or illness.

The World Health Organization ranks chronic diseases as the greatest threat to human health. In 2014 nearly 60% of Americans had at least one chronic condition, 12% of adults had 5 or more chronic conditions. Worldwide, 3 in 5 people die due to chronic inflammatory diseases like stroke, chronic respiratory diseases, heart disorders, cancer, obesity, and diabetes.

Systematically decreasing levels of widespread inflammation will protect the body from extensive internal damage. The Endocannabinoid system (ECS) is an internal regulatory system, the function of which is to maintain a stable internal environment - homeostasis.

CBD decreases the body’s inflammatory response by interacting with the receptors throughout our ECS. CBD also prevents the development of nerve damage and joint pain. CBD binds to and desensitizes receptors known to mediate pain and sensory perception, inflammation, and body temperature.

CBD has enormous potential in helping people manage their experience with inflammation. It presents a natural and genuinely effective treatment for the millions of U.S. citizens who are struggling with inflammation as a result of Diabetes (30.3 million), Cardiovascular diseases (800,000), Arthritis and Joint Diseases (43 million), Allergies (50 million) and Asthma (24 million including more than 6 million children).